Who Is Reading Your Office Signs?
Have you ever had this happen? You show up for a meeting really early because it’s really important and you went to the trouble of making sure everything was well publicized. But for some reason only a few of the staff showed up. Perhaps it has something to do with the effectiveness of your office signs. After all, what good are signs unless someone actually reads them? And how can you get them to do that?
The first thing you should do is avoid the office clutter. If you have a lot of things hanging around it will be harder for people to notice a particular sign. If you are posting something with critical information, this can be very damaging. If there are a lot of other items posted around the sign, remove anything that is outdated or duplicated.
Just like anything else in business, location is key. You need to place your office signs in areas that receive a lot of traffic and will be seen by a lot of people. For example, you could put something above the doorknob in the break room. Everyone is going to go into that room at some point or another, and they will easily spot the sign.
The next thing to consider is how the actual sign is made up. If your color and material is just like everything else around it, it will not draw any attention at all. The more important the event or reminder is, the more different you need to make the sign. You can accomplish this by using a different color or a larger font.
One other rule about putting up a sign is to make it easy to read. You can also add some interesting graphics or funny cartoons to highlight certain information. Sometimes a little levity will attract a lot of attention, which means that more people will be taking the time to look at the sign.
Many signs, once in place, will never move again. These are usually dialer reminders of some sort or issues of etiquette. If they’ve been there too long, people will stop noticing them. But if you change them around on occasion, they will seem a little fresher even if they are delivering the same message.
You should always use these simple techniques, especially if you have a very important message to get across to your staff. Make the office signs large, use a nice graphic or cartoon, and put the text in an interesting font. Then, be sure to post it where the most people will likely see it.
Many of these details may seem like small things, but if you want your sign to have the most impact possible, they are all very important. And, if you do it right, you won’t find yourself alone in that meeting room again.
Greg has considered the outcomes of custom signs on companies in many circumstances. He has been capable of seeing see the positive influence that office signs can have on the accomplishment of a company. To find out more about this and other related topics feel free to look for his various articles.
Tags: art, Business, custom signs, design, entrepreneurship, lights, marketing, office signs, signs
