I always love to purchase at drive thru in my desired fast food chain. Aside from the great food, I am also a fan of cashiers’ warm smile and polite service. Every time I order, I always notice that whenever they gather my order, the logo of the restaurant is always facing me. All the materials that they are utilizing from the burger box to the soda cups are imprinted with the fast food logo. I always thought that it is just a coincidence but now it came to me that it is actually intentional. It is a marketing tactic of fast-food to face their promotional paper cup in front of their purchasers.